Who are


Audio Urgency is the South African distributor for the exciting range of Wireworld cables & Pro-Ject audio equipment. With over 30 years combined experience in both the wholesale and retail hi-fi markets, Jerome & Demetry are the driving forces behind Audio Urgency.

Audio Urgency - Jerome Pahl


With over 20 years experience in the high-end audio industry Jerome has been involved in the local success of many prestigious brands including Martin Logan, Audio Research, Bryston & ClearAudio to name a few. In 2007, with the opening of Audio Urgency, he focused his efforts on strengthening the AudioQuest & Pro-Ject Audio brands in South Africa. Since then these products have found homes in many an audiophile's system, and in 2011, and in 2017 AudioUrgency joined forces with Radionic Distributers to make WireWorld cables THE cable of choice in South Africa.

Audio Urgency - Demetry Theophanides


Having grown up as a closet audiophile, Demetry decided to turn his passion into a career, and in 2000 started working in the specialist hi-fi industry. Seven years later he joined Jerome and started Audio Urgency. With an equal love for digital and analogue audio he has a great respect for both the computer audio solution as well as the more nostalgic turntable.